Word: journalism
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
Fifty years ago, when the biggest national advertisers were patent-medicine manufacturers and an annual appropriation of $100,000 was regarded as a breath-taking extravagance, George Presbury Rowell started publishing a pocket-size semimonthly journal for advertisers, gave it the chaste title Printers' Ink. U. S. business was feeling the faint stirrings of the machine age. Advertising was destined to become the midwife for mass distribution and Printers' Ink soon became a handmaid for advertisers. Today, Printers' Ink, still pocket-size, is a weekly with 17,803 subscribers who spend nearly all of the nation...
Strictly as a trade journal, P. I. has served its industry well.* It has carefully reported and assayed every simple or fantastic scheme to get the U. S. consumer to buy something. It has evolved statistical summaries of the status of advertising. It maintains a clearinghouse for advertising slogans, now has 7,500 on file. Its Readers' Service answers 300 questions a week, provides P. I.'s editors with an insight into the problems of advertisers. To the irrepressible, sometimes irresponsible, advertiser, P. I. has been a fond but strict mother. At the instigation of John Irving Romer...
When William Randolph Hearst discontinued his unprofitable Rochester Journal last year, 400 men and women lost their jobs on 24 hours' notice, the Rochester newspaper field was left to the morning Democrat and Chronicle and the evening Times-Union, both owned by restless Roosevelt-Baiter Frank Ernest Gannett. The homeless Hearstlings decided that they and Rochester could use an independent daily. This week, after a year's hunt for financial backers, the first issue of the Rochester Evening News, edited by Roosevelt-Backer David Edwin Kessler, appeared on the streets...
...Jacksonville Journal, Pensacola Journal, Pensacola News, Panama City Herald...
...doctors who read the report which Dr. Large and a chemist colleague. Dr. H. N. Brocklesby, published in last week's Canadian Medical Association Journal, it looked as though another form of diabetes relief, this time herbal, had come out of Canada. What element in the vegetable devil's-club made it apparently do the same job as the glandular product insulin was not revealed...