Word: journalism
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Dates: during 1930-1939
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Pointed squarely at the gap between monthly FORTUNE and daily Wall Street Journal, a weekly Financial Observer appeared on newsstands for the first time last week. Costing 25? a copy, containing 48 pages and no advertisements, it had endowed itself liberally with characteristics of both the publications it aimed to miss. Its cover and typography, its centre section of long corporation stories on Western Union, Sikorsky Aircraft and Promoter George L. Berry, were strongly reminiscent of FORTUNE. Its general run of financial news stories (leading article of Vol. 1 No. 1 was the automobile strike) sounded much like the Journal...
When the late great Edward Bok invented the formula of modern women's magazines with his Ladies' Home Journal in 1889, he opened a course that was to be profitably traveled by many a U. S. editor and publisher. Great days for the Journal and its rivals continued right up to Depression, when advertisers began to shave budgets, talk about avoiding duplication in their use of mass monthlies. Pounding down the stretch in last year's race for cash and readers, three of them each rang up more than 2,500,000 circulation...
First was Woman's Home Companion (2,848,550), second Ladies' Home Journal (2,786,219), third McCall's (2,501,074)-(see below). Fourth was Pictorial Review with 2,108,579. When 69-year-old Delineator came fifth with 1,487,118, magazine dockers sensed that the field was overcrowded, knew that some one would have to be ruled off the track. Last week the new magazine line-up for ladies became known. Pending approval by stockholders this week, Delineator was to be liquidated, its readership swallowed by Pictorial Review, to give that Hearst property...
...steam, that if life again took root on the islands it must come from outside. A minutely detailed story of vegetable life on Krakatau since the catastrophe has now been published in Leiden by W. M. Docters van Leeuwen and was reviewed last week in the British journal Nature. In 1886, one-celled water plants, ferns and mosses had already established themselves. In 1905 a visitor found a large cycad (palmlike tree). Now the islands are covered with vegetation including tall trees, luxuriant shrubbery and thick grasses, comprising 271 species. Dr. Docters van Leeuwen estimates that 41% of this...
...mark the event, the A. A. A. last week sent to its 600 members and 7,000 arbitrators in 1,600 U. S. cities the first issue of The Arbitration Journal, a quarterly devoted to solidifying and expanding the out-of-court sphere of law. Honorary editor of the Journal is famed onetime (1921-28) World Court Justice John Bassett Moore. Active editorial direction is in the hands of the A. A. A.'s perennial president, Lucius Root Eastman, 62, president of The Hills Brothers Co., big Manhattan importers and manufacturers (Dromedary Dates, grapefruit juice, pimentos), and a board...