Word: journalism
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Dates: during 1940-1949
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...A.M.A. early decided that it was unethical for a doctor "to promise radical cures" or to obtain patients by "gaining the attention of the public." Its Journal has fought to raise and preserve medical ethics-and has always been suspicious of newfangled notions. In 1871 an A.M.A. president found women "totally unfit" to be doctors (the first woman was admitted to A.M.A. five years later). The Journal announced itself horrified by the "cigaret-soaked indecencies" of the naughty '90s, and peddled the theory that tight-laced corsets were responsible for gallstones. It launched crusades for a "Safe & Sane" Fourth...
With the first sentence of his first script, Hollenbeck started ragging the rags, especially the Scripps-Howard World-Telegram, the arch-conservative Sun and Hearst's Journal-American for "the great ink-letting which resulted from the disclosure that a number of New York City families on relief had been housed in hotels...
Technically, Dr. Fishbein is no longer the official spokesman for the A.M.A. But he remains a powerful voice in U.S. medicine. Of the nation's 190,000 doctors, 130,000 are A.M.A. members and subscribers to the Journal (familiarly known as the "J.A.M.A."), which Fishbein edits. For all practical purposes, the Journal is the A.M.A. It grosses $1,750,000 a year in advertising revenue, largely supports the Association and is the chief contact most U.S. doctors have with medical news and medical politics. The A.M.A.'s huge Chicago headquarters is largely the house that Fishbein built...
Beware the Newfangled! Though he could doubtless make more money elsewhere, Dr. Fishbein stays on with A.M.A. (at $24,000-which he doubles by outside writing and lecturing) because he loves his job. His entire working life has been spent on the Journal; he became the assistant editor in 1912, a year after he graduated from Rush Medical College. Fishbein has one absorbing interest-medical research -and two absorbing hatreds-quacks and socialized medicine. His special fame has come from his slam-bang crusading in all three fields...
...that he considers hot news. He boasts that he has been sued for a total of $35 million in libel suits-and never lost a suit. In his History, he proudly dates the A.M.A.'s "war against socialized medicine" from the year (1924) that he took over the Journal's editorship...