Word: journalism
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Dates: during 1950-1959
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...touching nothing.'' Since its peak war years, Country Gentleman has been gradually losing advertising. Curtis started to try to bail out the sick monthly last year by changing its name to Better Farming, but the transformation had barely started when along came the offer from Farm Journal...
Heartbreak on the Staff. Country Gentleman's 75-odd staffers, who will not go along with their magazine to Farm Journal, were taken completely by surprise. "It breaks my heart," said Satevepost Editor Ben Hibbs, who for 13 years (1929-42) was an editor of Country Gentleman. But for Curtis the sale was no heartbreak...
...other magazines. The company is not in serious trouble, but in the first quarter of 1955 its earnings were down to an uncomfortable $385,918 (v. $1,308,735 for the same period last year). By dropping Country Gentleman, Curtis can now concentrate on the Satevepost, Ladies' Home Journal, Holiday, Jack and Jill and the new quarterly it is bringing out this summer, Bride-To-Be. Said Curtis President Robert E. MacNeal last week: "Aside from the fact that Farm Journal made us a very attractive offer, we see definite advantages in concentrating our efforts on the other magazines...
...Farm. The purchase was the latest in a long series of successful changes made by the Farm Journal's Graham Patterson, 73, a good-humored, pink-cheeked publisher who ran the Christian Herald before he took over Farm Journal in 1935. Patterson watches his health as closely as he watches his magazine, keeps fit with frequent bowls of oatmeal, always sprinkled with a laxative which he carries with him wherever he goes. Once in Manhattan's Waldorf-Astoria Hotel, a friend approached tiny (5 ft. 3¾ in.) Publisher Patterson and prankishly asked whether the grits...
...Patterson's diet for the Farm Journal has made it grow every year since he took over. He threw out the magazine's ponderous, technical farm features, replaced them with over-the-fence news for farmers. To separate his rural but non-farm readers from farmers, in 1943 he bought the newsweekly Pathfinder, later changed its name to Town Journal (circ. 1,592,615), and reset its editorial sights to lure small-town nonfarm readers. To increase Farm Journal circulation, Publisher Patterson and President Richard J. Babcock, 43, started three regional editions, printing specialized news and information...