Word: journalism
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Rainbow's Reach. Color in daily journalism is not new. The Milwaukee Journal first used run-of-press color in 1891. But such color remained a prohibitively expensive rarity until after World War II, when technical improvements in the process brought costs down to a level that newspapers-and newspaper advertisers-could afford...
Since then, the spread of color has been swift. The Milwaukee Journal, which ran only 346,867 lines of run-of-press color ads in 1946, carried 2,400,344 last year. The number of U.S. dailies using run-of-press color has increased 25% since 1956. Color now appears in more than 800 U.S. dailies. Even small-circulation papers are taking on hue: last year only four papers outranked the Midland, Texas Reporter-Telegram (circ. 17,650) in the use of color advertising...
With a diplomatic wink the unofficial Foreign Service Journal last week gave its readers in the U.S. Foreign Service some hints on rating their State Department colleagues in Washington's Foggy Bottom. Items...
From the U.S. Navy, of all places, came a report last week of an accurate way to tell, as early as the eleventh week of pregnancy, whether a woman will have one baby, twins or triplets. In the A.M.A. Journal, three Navy doctors said they used the electroencephalograph (brainwave machine), pasted leads to the women's abdomens, got recordings of electrical impulses that indicated the number of fetal hearts. The method, they noted, is far safer (for both mother and children) than X rays. Source of the data: servicemen's wives at the U.S. Naval Hospital, Portsmouth...
...Manhattan TV critics (the World-Telegram's Harriet Van Horne and the Journal-American's Jack O'Brian) headlined their views identically: THE BIG PARTY is A BIG BORE. Fresh out of quiz programs to sponsor, Revlon this year is betting on 15 biweekly CBS variety shows, each to be laboriously dressed up to look like a party thrown by show folk for one another. Host of last week's opening brawl (in a make-believe Waldorf duplex) was Movie Idol Rock Hudson, who a few years ago inspired the title for a comedy called Will...