Word: journalism
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Dates: during 1950-1959
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...A.M.A. last week added its voice to those already raised in warning (TIME, Aug. 6), against two widely publicized new "wonder" diets: the "Rockefeller" (low-protein) diet and the "fabulous formula" diet of corn oil, dextrose and evaporated milk. The A.M.A. Journal reports noted that both diets could drop the patient below the minimum protein requirement, thus upsetting the bodily nitrogen balance and leading to a variety of deficiency diseases. "Fortunately, few people will adhere to either of these diets for long . . . But there are compulsive dieters, just as there are compulsive drinkers . . . and in these subjects harm...
This gutty description, which introduces a technical discussion of tropical amoebae, comes from the distinguished pages of the oldest medical journal in the English language. It is a fair sample of the unvarnished style and the deadpan humor that mark the weekly Lancet as the sprightliest and most outspoken voice in medical journalism...
...Lancet have achieved an influence far greater than the magazine's estimated 30,000-reader circulation would indicate. The Lancet occupies a place all its own in the affections of the medical profession. Says one G.P., paying it the ultimate tribute: "It's the only medical journal I've ever heard of that one's wife can actually read...
...Pollster Eugene Gilbert's "What Young People Think," distributed by A.P. Newsfeatures, lined up 271 U.S. and Canadian newspaper outlets with 17 million circulation. In several cities editors vied for the weekly column. The Washington Star snapped it up without even seeing a sample, and the New York Journal-American" splashed a red bannerline atop its masthead last week to herald publication of Gilbert's first column...
Free Copies. Long fancying a fling in journalism, Millionaire Kaplan first decided on the process, then sent aides scouting systematically through Connecticut and New York State to find the ideal town for the newspaper. To launch his publishing career, Kaplan set up a nonprofit company, brought in David Bernstein, 41, onetime newsman (Ithaca Journal-News) and public-relations specialist, who organized the Office of Public Information of the Philippines in 1945. Bernstein gathered a ten-man editorial staff (average age: 35), put in a U.P. news wire, nine comic strips, twelve syndicated columns. "The paper," he says, "is strictly independent...