Word: journalism
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Dates: during 1950-1959
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Corn Oil & Dextrose. Dole & Co. drew careful, if not highly significant, conclusions: "Limitation of protein appears to be a useful adjunct to the treatment of obesity, but, as with any other diet, regular medical supervision is essential." Their findings appeared in the American Journal of Clinical Nutrition and caused only the faintest ripple among reducing authorities. But a free-lance writer and professional gourmet named Roy de Groot, serving as a night telephone operator at the institute, had been one of the out-clinic patients. He wrote a hopped-up account (published in Look magazine) of the diet...
...unhappy coincidence, another Dole experimental diet invited the same kind of publicity. This was an unappetizing formula made of corn oil, evaporated milk and dextrose-10% protein, a whopping 48% fat and 42% carbohydrates. Vogue touted it as a "peasant diet," and last month the Ladies' Home Journal gave it the full treatment as a "fabulous formula...
Designed to Cause Disease. Dr. Dole, who had done nothing at first to discourage the publicity, wrote an anguished letter to the A.M.A. Journal complaining that the lay magazines had gone overboard and had neglected to mention the dangers of these diets for people not under a doctor's care. Main problem: drastic reduction of protein foods can lead to cirrhosis of the liver and vitamin-deficiency diseases. (The "fabulous formula" is essentially the same as a diet designed to produce liver disease and hardening of the arteries in laboratory experiments with animals.) Cutting down on proteins is especially...
...A.M.A. Journal is planning a detailed editorial to set both doctors and dieters straight on the dangers and disadvantages of the latest diet fads. Meantime, the best advice from nutrition and reducing experts such as Harvard's Dr. Fredrick J. Stare was: stay away from the trick diets; reduce only under a doctor's care, then cut down on calories but leave a sensible balance (say 13% protein, 25% fat, 62% carbohydrates) in the daily menu...
...wholehearted surrender; scarcely a journal-left, right, highbrow or lowbrow-held out. "Gentle, soothing and intriguing," breathed the Manchester Guardian. The Daily Express chuckled at the press-conference repartee: "Q. 'What specific Beethoven symphonies interest you?' A. 'I have a terrible time with numbers. I know it when I hear...