Word: journalism
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Dates: during 1970-1979
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...Bulkeley, like Journal readers who wrote letters to the paper supporting his account of the class, questions whether or not students need to lie at all in order to identify and learn to cope with deceit they may encounter in business...
...Wall Street Journal began it all innocuously enough with a front-page article last month titled, "To Some at Harvard, Telling Lies Becomes a Matter of Course." The story was about a fall-term Business School class on "Competitive Decision Making" taught by Howard Raiffa, Ramsay Professor of Managerial Economics. William M. Bulkeley, a 28-year-old writer who recently moved to Boston after six years with the Journal, knew someone who had taken Raiffa's course, and thought it might make a good subject for an article...
...News, the wire services, and other newspapers and business publications picked up on the story. Why all the fuss? Raiffa's course pairs students off and places them into actual negotiating situations, where they use and analyze real bargaining techniques. One of these techniques--the one emphasized in the Journal article--is known as "strategic misrepresentation," or more simply, lying...
Much of the later press coverage was based on Bulkeley's article. The Globe originally reprinted the Journal story unchanged, then followed with the story on Fouraker and the Dow Jones subsidiary...
According to a Boston Globe article, Fouraker "reacted bitterly" to the story and "threatened to cut off a textbook subsidiary of Dow Jones from free use of Harvard Business School cases." (Dow Jones publishes the Wall Street Journal.) The article also stated that Fouraker "asked Harvard General Counsel Daniel Steiner '54 to call Dow Jones's outside attorneys...