Word: journalism
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Dates: during 1970-1979
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Okay, and I admit I'm hard put to tell one Hare Krishna zomboid apart from one another. Okay, and what Journal says sounds sorta wilted flower-powered nice. But in "Perspective" Journal editor Sherman Goldman proceeds to use rhetoric like a travelling politician who's eaten too much fruit in a strange constituency. He uses all the fine-sounding analogies and metaphors but there's a queasiness beneath...
Editorial content, in Goldman's eyes is yin, the spiritual side of his magazine. Hence, you guessed it, advertising copy is yang or the material side of Journal. A swift Zen incantation, and presto! solvency, self-reliance, "independence from the artificial needs fostered by a consumer society" and a readership...
...magazine editors protray themselves as gadflies in a gadflydeficient society. To be sure, we are cynical and lax and brimstone fuel-to-be. But I doubt that Journal is going to sting us out of apathy. It's a gadfly, sure, but one that has tried to digest too rich a diet and wound up too heavy to fly very high...
...Journal's world outlook is apocalyptic, revivalist and born-again naive. Thus "the technology designed to provide against scarcity ultimately breeds more scarcity. What begins in fear must end in fear." Indeed. Ashes to ashes, dust to dust. But wait. Journal proclaims itself part of the alternative lifestyles movement, but you wonder whether they're not just copping-out. They look to the future like Tim Leary, more strung out today on pseudo-scientific concepts of change than on chemical psyche-changers, glossing over the uglier and more immediate problems of western life by liberally prophesying that...
...Someday everyone will walk upri the sun, with no aids of any kind, material or spiritual. When that happy day dawns, there will be no need for East-West Journal...