Word: journalism
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Dates: during 1970-1979
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East West Journal...
...haven't, and that what this genesplicing, color-telly gaping, declining-church-attending, microwave-warmed McDonald's Mom's apple pie-ing land needs is "common sense for modern times"? Of course you do. Yeah. But how many more times are magazines like East West Journal going to jump on this bandwagon...
East West Journal's chief distinction from the usual self-abnegating counter-cultural junk we are expected to wallow water-hoggishly in is its slick packaging. Nothing kills one of those infamous Cambridge cocktail parties faster than a too-complete fatalism. But this magazine starting with a litany of all the terrible things wrong with the world quickly moves on to ice-breaking tidbits like the sayings of a Japanese zen master or a Bucky-Fuller-talking -blues-in-gobbledlygook or the parallels between our war on cancer and Vietnam, "our nation's last great effort in futility...
East West Journal is, in short, a periodical re-vamped in this month's issue into averitable treasure chest of Handy Hints for the modern world-caretaker. All in all, this creation is somewhat akin to the union of People magazine and a macrobiotic mystic's handbook--a sort of Zen and the art of togetherness manual. The sort of reading-matter you pick up to read as they're charging up the groceries. Check-out-counter spiritualism...
...wait, maybe I'm being a little harsh. Journal proclaims...