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...necessarily, say consumer experts. "According to various research findings, a company will have a tough time increasing prices once they've lowered them," says C.W. Park, a marketing professor at the University of Southern California and editor of the Journal of Consumer Psychology. "Shoppers start to think the discounts are the base prices, and you risk alienating the shoppers if you raise them. Logically, you'd think that consumers would appreciate the lower prices and be understanding when they go back up. It doesn't always work that...

Author: /time Magazine | Title: Abercrombie & Fitch: Worst Recession Brand? | 8/25/2009 | See Source »

Many apologies, but Tolstoy appears to have been wrong. In times of change, a new study shows, we usually first seek out the unfamiliar, the new. "Change," according to the paper, which is set to be published in the Journal of Consumer Research, "begets change...

Author: /time Magazine | Title: Discomfort Food: Change May Make Us Crave It More | 8/25/2009 | See Source »

...experience, Catholic converts tend to make more of a considered decision to join a theological and intellectual tradition. "Conservatives are especially receptive to the promise of there being some capital-T truth that one can embed one's convictions in," says Damon Linker, a former editor of the Catholic journal First Things. (Read "Republicans in Distress: Is the Party Over...

Author: /time Magazine | Title: Why Newt Gingrich Converted to Catholicism | 8/24/2009 | See Source »

...controversy resurfaced in July with the publication of a study in the Journal of the National Cancer Institute (JNCI) in which researchers analyzed more than 19,000 patients who participated in clinical trials involving treatments for a variety of cancers. The paper found that all other factors being equal, black patients had on average a significantly lower cancer survival rate than whites. Given that all patients were participating in the same clinical trials, the authors said, there was no difference in terms of access to care. Researchers said also that even after adjusting for patients' socioeconomic status, the survival...

Author: /time Magazine | Title: Why Racial Profiling Persists in Medical Research | 8/22/2009 | See Source »

...Ritchie, a urological surgeon at Oxford University and the author of "Intersex and the Olympic Games," a recent article in the Journal of the Royal Society of Medicine, says that determining someone's sex is not so simple, and that external genitalia can be misleading. A post-mortem on Stephens' body in 1980 revealed that she had "ambiguous genitalia." The post-mortem didn't go into specifics, but those genitalia could have been a small penis that was mistaken for an enlarged clitoris, or a small scrotum that resembled labia. (Read "Feeling Betrayed by Marion Jones...

Author: /time Magazine | Title: Could This Women's World Champ Be a Man? | 8/21/2009 | See Source »

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