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According to a surprising study to be published in the Journal of Consumer Research, commercial interruptions often enhance enjoyment of television, at least for younger viewers. How could that possibly be true? How can brain-shearing jingles, annoying announcers and awful acting possibly make you happier? According to the researchers, it all boils down to a behavioral trait called adaptation. Adaptation predicts that even positive experiences become less enjoyable over time. Prior studies have shown that the longer people live in an enjoyable place, consume their favorite ice cream or listen to their favorite song, the more the intensity...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...Billions of people may speak this digital lingo - and plenty of scientists have tried to study it. Most recently, psychologists Jesse Chandler and Norbert Schwarz came at it in a new way. In a study published in the Journal of Experimental Social Psychology, they explored the effect that finger gestures have not on the people at whom they're aimed, but on the bird-flippers and thumbs-uppers themselves. (Learn how to use your emotions to get through the recession...

Author: /time Magazine | Title: Giving the Finger: This Hurts Me More Than You | 2/25/2009 | See Source »

...Americans who struggle with weight, you've probably tried them all, likely with little success. That wouldn't surprise Dr. Frank Sacks, a professor at the Harvard School of Public Health and lead author of a new study published in the Feb. 26 issue of the New England Journal of Medicine, whose findings confirm what a growing body of weight-loss evidence has already suggested: one diet is no better than the next when it comes to weight loss. It doesn't matter where your calories come from, as long as you're eating less. (Read about environmentally friendly food...

Author: /time Magazine | Title: What's the Best Diet? Eating Less Food | 2/25/2009 | See Source »

...publicly renounced, and multicultural organizations tasked to host community “conversations” and “raise awareness” to repair the damage. One need not unduly exert his memory to find copious examples. The Salient—Harvard’s impeccably edited premier journal of opinion—several years ago printed a parody of a Barbie-type doll marketed in the Middle East to criticize some of the more repressive policies of the region’s regimes. Unsurprisingly, many campus Muslims interpreted this spoof as a slight to their religion and released...

Author: By Christopher B. Lacaria | Title: The Monopoly of Offense | 2/25/2009 | See Source »

...like shining maggots to Oscar gold. The path that led Japan to take its first Oscar in Best Foreign Language film at this week's Academy Awards started with the film's lead actor, Masahiro Motoki, contacting author Shinmon Aoki to quote a passage of his novel Coffinman: The Journal of a Buddhist Mortician in the actor's own travel diary. "Maggots are life, too," the passage, in the voice of the novel's protagonist, reads. "When I thought that, I could see the maggots shining...

Author: /time Magazine | Title: Japan's Double Oscar Victory | 2/25/2009 | See Source »

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