Word: journals
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Dates: during 1940-1949
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...Gordon to work in the leaf houses and at the cigarette machines, but Gordon didn't like the tobacco business. At the University of North Carolina he was No. 1 in his class, and president of Phi Beta Kappa. At Yale he was an editor of the Law Journal. After a few years of practice as a lawyer in New York and Winston-Salem, he headed a group which bought the city's two lackluster newspapers (Winston-Salem Journal and Twin-City Sentinel), became publisher and made them successful. A self-deprecating, earnest man, Gordon Gray...
...McCall's, got a telephone call from Hyde Park. The caller, whom Wiese has never identified, cried: "Come quick! The lady's feelings are hurt." Wiese quickly decoded "lady" into Anna Eleanor Roosevelt and took the next train north, convinced that somehow the rival Ladies' Home Journal had underestimated the power of a woman...
Editor Wiese did not underestimate her. He well knew that Eleanor Roosevelt was one of the Journal's star contributors. Her 1937 memoirs (This Is My Story) and monthly question & answer page (If You Ask Me) had helped push the Journal to its No. 1 spot in the U.S. women's magazine field (TIME, Oct. 4). He could hardly believe his ears when Mrs. Roosevelt told him that the Journal's co-editors, Bruce and Beatrice Gould, had found fault with her latest volume of memoirs and asked her to let them help rewrite it. Editor Wiese...
Last week, when McCall's hit the newsstands with the first installment of Eleanor Roosevelt's memoirs (with the author's picture on the cover) Journal Co-Editor Beatrice Gould explained why she had wanted it done over. Said she: "Frankly, we felt that the memoirs were superficial in their treatment of some matters...
With such intimate insights into the home life of the Roosevelts, McCall's Editor Wiese hoped that his magazine's circulation (about 3,800,000) would catch the Journal's 4,522,000. To help it do so, McCall's spent $120,000 promoting the seven-article series with radio, newspaper and television advertising. Said Editor Wiese: I have no hesitancy in saying we expect this issue to be a sellout...