Word: journals
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Dates: during 1950-1959
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...been the lusty growth of the nation's economy. Nevertheless, most U.S. dailies still tuck away the important stories of business on financial pages, where they are not only hard to find but often badly written in financial jargon. One notable exception is Manhattan's Wall Street Journal, which consistently plays up business news, makes it as lively and readable as news of crisis and crime. As a result, the Journal has written a lusty success story of its own since World War II. In ten years, the Journal has increased circulation more than 500%, built its staff...
This week the Journal was getting ready to start up its press in a new Washington plant, where 120,000 copies daily will be printed for readers from Capitol Hill to Pittsburgh. In addition to interpreting Government policies as they affect the businessman, the Journal in recent years has sharpened its straight political coverage, has gained circulation from Washington to the Deep South. The new plant, linked by Electro-Typesetter circuits to editorial offices in Manhattan, will be strategically located to serve this burgeoning market. In addition, it will relieve overstrained Manhattan presses, giving the Journal the mechanical capacity...
Experts & Nonexperts. The Journal has come up the hard way, nevertheless. Sorely hit by the Depression, it was limping along on 30,000 circulation in 1940 when Managing Editor (now President) Bernard Kilgore decided to turn the stodgy financial sheet into a readable paper aimed at the average businessman as well as the expert...
...nonexpert (including 90,000 subscribers who are not directly engaged in business) and for faster reading, the Journal uses a unique six-column format, plays the news in a way opposite to most dailies: spot news stories usually run on inside pages, while Page One is given over to national and world news sum maries, interpretive and feature stories, all occupying the same places from day to day, e.g., daily Page One leaders range chattily (as they did last week) from Europe's motel boom to building trends in hospitals and supermarkets. Barney Kilgore has reluctantly expanded the Journal...
...optimistic-the "good" organs, by exercise, would increase in size. Two men with heads as massive as Beethoven's took the whole thing over. They were Lorenzo N. ("salesman extraordinary") and Orson S. ("impresario and high priest") Fowler. The brothers graduated phrenologists from their institute, published a Phrenological Journal (last issue, 1911), and had a bigger collection of skulls than a Sepik River tribe...