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...sold yet? Yeah, neither were we. Incredibly, though, this guy claims that companies from IBM to Walt Disney have paid him to drum up enthusiasm for their products. The Wall Street Journal even ran a piece (in 1998, ahem) about the pitchman's skills at addressing crowds with "just a whiff of cheerful megalomania." Sure, Bauer's probably living in a cardboard box made of $4 business cards (foil-stamped!) right now, but you have to admire the man's spirit. Or maybe just giggle at it. Because life is not about being liked. It's about being effective...
...study published in the journal Psychological Science sheds more light on this phenomenon by showing how we respond when we watch others exercise self-control, as so many of us are watching fellow Americans cut back in the recession. The authors of the study - psychologists Joshua Ackerman and John Bargh of Yale and social psychologists Noah Goldstein and Jenessa Shapiro of the University of California, Los Angeles - wondered whether people's self-control might be drained vicariously, just by imagining others having to resist temptations...
...answer the question, the authors of the paper replicated an experiment from an important 2007 Journal of Consumer Research study. That paper (here's a PDF) found that people whose self-control had been depleted by taking a demanding test were willing to spend more on items like watches and cars than those who didn't take the test. The Yale and UCLA researchers changed the experiment by having their test subjects read a sad story before putting a value on the same consumer goods. In the story, a struggling waiter arrives at his fancy restaurant hungry...
...Researchers at the University of Birmingham and Manchester Metropolitan University report in the Journal of Physiology that sugary energy drinks activate reward and pleasure regions in the brain, a boost that can translate to better performance - and one that does not occur with other artificially sweetened beverages. In the study, volunteers who got sugary energy drinks were able to complete a physical-training session 2% faster than those who got artificially sweetened drinks, and improved their mean power output as well...
...Croydon, south London, managed to have his official baptism record amended. Religious leaders from the Southwark Diocese had previously refused to delete Hunt's record of baptism, claiming it was an important historical detail. But after Hunt published a renouncement of his Christianity in the London Gazette, a journal of record dating back to the 17th century, those same religious leaders agreed to include it alongside his official baptism entry. "It's about time some of us stood up to be counted," Hunt said after receiving the news...