Word: journals
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Turns out "Don't squeeze the Charmin" might have been the worst marketing message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet-paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away...
...control, and they're cognitively almost incapable of remorse or empathy. Harris had a website where he repeatedly, repetitively rehearsed his grievances: "All I want to do is kill and injure as many of you pricks as I can!" (Among his pet peeves: people who pronounce espresso "expresso.") The journal he kept was called "The Book...
Klebold called his journal, more poetically, "Existences: A Virtual Book." It alternates between odes to his lonely misery and pages full of winged hearts, symbols of his love for a girl Cullen calls "Harriet," to whom Klebold apparently never spoke. Whereas Harris dreamed of homicide, Klebold dreamed about suicide: "Thinking of suicide gives me hope that i'll be in my place wherever i go after this life--that ill finally not be at war w. myself, the world, the universe." Klebold was the follower, not the planner. Under Harris' careful direction, he learned to turn his inner pain inside...
...allow anyone to cause harm to Russia and we will get respect - for the citizens of Russia and for our whole country, but not with force but by our own behavior and successes." - a contrasting comment from his speech at the World Economic Forum in Davos (Wall Street Journal...
...that often I speak and explain myself more precisely than is needed. And from this there arises the feeling that before you stands a dry man buttoned up to the neck." - when told he gives the impression of being closed off (Russian state television, translated by the Wall Street Journal...