Word: jovanovich
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Dates: during 2000-2009
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DIED. WILLIAM JOVANOVICH, 81, maverick businessman who became chairman of Harcourt Brace Jovanovich in 1954, seven years after joining the publishing house as a college-textbook salesman; of heart failure; in San Diego. During his 36-year tenure, Jovanovich also published his own writings, including a 1990 novel, The World's Last Night...
...Peter Jovanovich, CEO of Pearson Education, concedes that "today's textbooks are too big, both physically and in terms of coverage." Why? Because most of the publishers' customers--especially the states that adopt textbooks for all their school districts--want them that way. Ultimate power is in the hands of these states' textbook-selection committees (especially the ones in Texas, California and Florida). The stakes are huge: the $3.5 billion in annual textbook sales is greater than the sales of all hardcover books to adults. Textbooks are superficial in part because they must conform to state standards, which are often...
...gives content producers the tools to align their materials with state standards and assessments, and smaller, more research-based publishers should face fewer barriers to entry. But quality content will always be expensive to produce, and states will still have to decide what to buy. Says Pearson's Jovanovich: "Technology is just an enabler. It's what we do with it that will matter...
...Peter Jovanovich, CEO of Pearson Education, concedes that "today's textbooks are too big, both physically and in terms of coverage." Why? Because most of the publishers' customers--especially the states that adopt textbooks for all their school districts--want them that way. Ultimate power is in the hands of these states' textbook-selection committees (especially the ones in Texas, California and Florida). The stakes are huge: the $3.5 billion in annual textbook sales is greater than the sales of all hardcover books to adults. Textbooks are superficial in part because they must conform to state standards, which are often...
...gives content producers the tools to align their materials with state standards and assessments, and smaller, more research-based publishers should face fewer barriers to entry. But quality content will always be expensive to produce, and states will still have to decide what to buy. Says Pearson's Jovanovich: "Technology is just an enabler. It's what we do with it that will matter...