Word: jovi
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Exposure on MTV can still have substantial impact. The success of such currently hot groups as Bon Jovi and Poison is largely traceable to the saturation airplay given their videos on MTV. One popular band, Journey, last year opted not to produce a video to go with its new album. But when sales lagged, the group released one belatedly, and business promptly picked up. "There's no doubt that its impact has leveled off," says Gil Friesen, president of A&M Records. "But if MTV weren't to survive, someone else would come along and reinvent...