Word: joyful
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Dates: during 2000-2009
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...Americans played at a much higher level. The national sport in Japan is sumo, but the Japanese love baseball even more. Baseball is America's national sport, but it has become Japan's national sport as well. Japanese fans watch the Japanese players in America with interest and joy. The American games on TV are more popular than the Japanese games...
Surprise is his business. Venture capitalists are paying the young comedian to make pranks-and they're not interested in joy buzzers and fake vomit. Novak's at work on a new business, designing large-scale hoaxes that will seize national media attention to spotlight a sponsor's name...
...solution was to have some fun. "The aim of the campaign is to promote the magazine's expanded coverage of style, technology, science and business in a fresh, witty and unexpected way," says Keith White, Wink's development director. "The images are thought-provoking metaphors for the mystery and joy found in subjects affecting all of our lives." That kind of imagination, combined with an understanding of what Time does best, is why we chose Wink for the assignment. That, and the agency's willingness to take payment in ice skates, guitars and teddy bears...
...Hayakawa was one of the first Hollywood stars - to today. In the new Brit comedy Bridget Jones's Diary the heroine's mum blithely describes the Japanese as a "very cruel race." And if you think the Japanese cannot portray themselves as very cruel, check out Teruo Ishii's Joy of Torture films. In these two gore classics from the '60s, victims of feudal lords are roasted, splayed, beheaded, crucified and otherwise inconvenienced. These are not the only examples of cinematic exploitation and self-criticism: in many Japanese movies, a sadistic strain mixes with an almost gleeful sense of shame...
...hikes for gasoline and a huge increase in electricity bills for most Americans. Global warming is a theory based, at this point, on speculative science, imprecise computer models and a lot of doom-and-gloom rhetoric. Despite what Chicken Little politicians claim, the scientific case is tenuous, at best. JOY LATHERS Colorado Springs, Colo...