Word: juan
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...Pampers? Here, P&G is obeying what Juan Faura, a Hispanic-marketing executive and author of The Whole Enchilada: Hispanic Marketing 101, calls a basic "law of the Hispanic universe": "Family is always first," writes Faura. "Family means your mom and dad and brothers and sisters and second cousins and cousins of your aunt's husband's sister and aunts of your mom's second cousin Dionisia from Veracruz." (Or, in real-world terms, Parilla, a single mom, won't skimp on her baby, no matter how stretched her pocketbook.) Plus, diapers are a growth category: 1 in 5 babies...
...compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...
...funny thing about Federer's dominance is that only a year ago many in tennis were lamenting the absence of a stand-alone champion. Federer was an equal in a group that featured Andy Roddick, Juan Carlos Ferrero and one or two others. Nowadays, as gifted as they are, the best of the rest can seem limited, even impotent, on the other side of the net from Federer. As Federer played world No. 10 Gaston Gaudio at Melbourne's Kooyong Classic last week, a first impression was that they were equally matched. Indeed, appearing languid, Federer dropped the first...
...three-and-a-half hours last week, Spanish Prime Minister José Luis Rodríguez Zapatero sat down and talked with the President of the Basque region, Juan José Ibarretxe - something that Zapatero's predecessor, José María Aznar, refused to do during his last four years in office. But the chat only confirmed that they had nothing to talk about. In late December, the Basque regional parliament approved Ibarretxe's controversial proposal for a "free association" between the Basque Country and Spain. Under the plan, the wealthy northeastern region and its 2 million inhabitants would...
...perfect on the weekend, taking all three of his matches in the 141-lb. weight class. He beat Eastern Michigan’s Ahmed Joumaa on a 6-1 decision, Stanford’s Chris Hagyworth on a 4-3 decision, and Cal State Fullerton’s Juan Mora...