Word: judgments
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Dates: during 1950-1959
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...during the summer doldrums. This time we asked these pros to prejudge the response to seven letters, each making a different appeal to the same number and kind of prospects during the test period. Advertising Director John McLatchie wrote them: "It's a chance to pit your advertising judgment against those supreme judges of anyone's advertising -the customers themselves." Though there was actually no first-place winner this summer, the sweeps seemed to generate so much excitement in the advertising world that we decided to upgrade the leaders one place...
Everyone's parting words were guardedly hopeful. Said Eisenhower: "It has been on the whole a good week ... It is my judgment that the prospects of a lasting peace, with justice, well-being and broader freedom, are brighter. The dangers of the overwhelming tragedy of modern war are less." At 8:05 Ike boarded the Columbine with Mamie and son John, flew off westward into the bright evening sky. The Parley at the Summit was over...
...Individual errors in judgment, lack of proper coordination, ineffective administrative procedures, inconsistent application of investigating regulations, and excessive delays," were the subcommittee's words for it. Army Secretary Robert Ten Broeck Stevens (or his Defense Department superiors), said the report, should be "criticized for the delay of almost one year before the facts concerning the Peress case were publicly released." It added that former Army Counselor John Adams showed "disrespect for this subcommittee" when he chose to disregard a request from Wisconsin's Senator Joe McCarthy that Peress' discharge be held up. Then the subcommittee listed...
...calm, not about the coming war or the coming depression. Moderation was the rule. In Chicago, City Park Superintendent Walter Wright announced that police would not use tape measures this summer to check on indecent exposure at the city's bathing beaches, but would limit themselves to reasonable judgment of what is proper. Said Wright: "People are not going to the extremes they used...
Once a week the President has break fast with Vice President Richard Nixon, for whose political judgment he has a high regard. The man who is closest to the President has no title in the Administration: he is Milton Eisenhower, president of Pennsylvania State University. Young er (55) brother Milton fills the President's need for a trusted confidant outside the Administration with whom he can discuss almost any issue or policy...