Word: jugged
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Dates: during 1990-1999
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Gallo had no choice. The market for its flagship jug wines was shrinking, and it desperately needed some winners in the higher price ranges. But the Gallo name was a problem. Focus groups identified it with cheap wine and high-alcohol brands like Thunderbird...
...would have been "useless" to try. "Frankly, given his reputation, I didn't trust whatever he'd answer anyway." Jackson's flamboyant attorney, Fred Furth, a towering figure who strolled the courtroom corridors chewing on an unlit cigar the size of a flashlight, constantly jabbed at Gallo's "jug wine" reputation and drew a rebuke from the judge when he derided Gallo as the company whose wines "fry people's brains." Furth is in the business too: he owns the widely acclaimed Chalk Hill Winery...
...this movement, which Picasso and the slightly younger painter Georges Braque co-invented. "Henceforth," Richardson writes, "everything had to be tactile and palpable, not least space. Palpability made for reality, and it was the real rather than the realistic that Picasso was out to capture. A cup or a jug or a pair of binoculars should not be a copy of the real thing, it need not even look like the real thing; it simply had to be as real as the real thing...
...magisterial Still Life with Curtain and Flowered Pitcher, circa 1899, the heavy leaf-pattern curtain on the left and the folds of white cloth below it have the same sculptural density as the fruit and the jug, with its exquisitely suggested peony design. But there, on the right, Cezanne has another white cloth, its folds sharper and more geometrical, its surface unfinished, so that you see glimpses of table through it--and the balance is suddenly perfect, despite but actually because of this shift of gear. Then there is the play between mass and instability--how the fruit...
With more than $800 million in sales, Gallo is the king of jug wines. But the company's market share has evaporated from 42% to 35% in the past five years as consumers have switched to fancier though still inexpensive varietals, such as Kendall-Jackson's $12-a-bottle Chardonnay. Now Kendall-Jackson, an industry innovator with $150 million in sales, alleges that Gallo's new Turning Leaf brand illegally copies the label and look of K-J's best seller. Sour grapes, retorts Gallo, whose distribution power has helped the Turning Leaf line make inroads into Kendall-Jackson...