Word: juggernauts
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During that streak, one of the many victims to feel Harvard's wrath was the then-lowly Big Green. Dartmouth faced the juggernaut Crimson in the 1999 ECAC tournament and was easily vanquished...
...only difference is that this time, Bove's following is considerably larger, and more global. Because at least among globalization's legions of discontents, Jose Bove has made himself a brand every bit as recognizable as Ronald McDonald. And even if he fails to stop the McDonald's juggernaut, that may one day help him move a lot of product among America's Roquefort-munching classes...
...joining the three earlier Harry Potter titles firmly ensconced among the 15 slots. By shunting the wizard books out of its main chart, the Book Review fiddled with logic but appeased publishers and authors who believed they had been "Pottered"--denied best-selling status by the J.K. Rowling juggernaut...
That's how it goes with Wu-Tang Clan--part music sensation, part myth. And this is its paradox. It is a branded marketing juggernaut, instantly recognizable in remote corners of the globe but not quite able to convert its wide appeal to the mainstream. With its latest album, The W (see review), RZA hopes to harness the band's market power to better management in order to restage the Wu brand and set the Clan on a new growth phase...
...That's how it goes with Wu-Tang Clan: part musical sensation, part myth. And this is its paradox: a branded marketing juggernaut, instantly recognizable in remote corners of the globe, but not quite able to convert its wide appeal to the mainstream. With its latest album, "The W" (see review), RZA hopes to harness the band's market power to better management to restage the Wu brand and set the Clan on a new growth phase...