Word: juiciest
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...Fight was still over soap, and among the juiciest corners of the U.S. soap market was the all-purpose, bland, white soap that floated.* For years there have been other floating soaps in a small way, but "99-44 100% pure" Ivory has always been synonymous with floating soap to the average U.S. citizen. As far back as 1933, Lever experiments with a "different" floating soap had led them to the U.S. Patent Office. In 1940 the company obtained a patent on a "revolutionary" (and still extremely hush-hush) soapmaking process: a "continuous" manufacturing technique that turned out floating soap...
Ball of Fire (Goldwyn; RKO Radio) is saturated with some of the juiciest, wackiest, solid American slang ever recorded on celluloid. The plot is not as fresh as its idea, but the picture will do until its producer, swivel-tongued Samuel ("Include Me Out") Goldwyn, wins his own lifelong race with the English language...
Franklin Roosevelt and Winston Churchill, no men to let a beetle-browed Nazi named Hess run off with the title of Mystery Man of World War II, last week presented the world with the deepest, juiciest, most momentous mystery since the war began...
...inquisitive pressmen, Stylist Viereck crooned: "I am not anti-British." In his preface, he grates that Britain's Parliament is "hagridden by a few families welded together by ties of gold and blood," that the Empire is "the greatest graft on earth, the juiciest melon that was ever cut." Since the British aristocracy has long prided itself on providing Britain with leaders the book has no great trouble in elaborating on this theme, adding even a genealogical chart...
Last week some other bankers got a chance to pay Jesse back. It happened in Chicago, whose No. 1 bank, the Continental Illinois (chairman: Jonesman Walter Cummings), is almost a Jones colony (TIME, Nov. 27, 1939). One of the juiciest plums in town is the $35,000-a-year presidency of Federal Reserve Bank of Chicago, which fell vacant last month. Jesse already had the nucleus of a good organization built around Cummings (a Reserve Bank director) and First Vice President Howard Payne Preston, an RFC alumnus. For president he wanted his present RFC head, Emil Schram...