Word: jukebox
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...music industry fiddles, its business is going up in flames. Given how much money is at stake--roughly $38 billion in CDs, records and cassettes each year--you'd think that someone would have reached for a hose sooner. But with the launch last week of RealNetworks' remarkably useful JukeBox--a free bit of software that makes it almost too easy to convert music CDs into pass-around computer files--my hunch is that it's already too late. I can smell the burning plastic discs from here...
...probably didn't help the record companies' cause that just two days before the Universal announcement, RealNetworks launched its JukeBox. RealNetworks is the biggest name in online audio (and video), bigger even than Microsoft. When it declared that JukeBox would embrace the MP3 format--allowing users to effortlessly encode their CDs in it--it was clear to me the gig was up. And to a lot of other folks too. More than 350,000 people downloaded the JukeBox software in 2 1/2 days, the fastest online "uptake" on record...
...asked Rob Glaser, the notoriously fair-minded boss of Seattle-based RealNetworks, if he ever had any friends in the recording industry. He said he did--and still does. He claims that JukeBox won't hurt traditional recording interests and may even do good by educating people about the importance of protecting intellectual property. "People like artists," he said. Glaser points out that JukeBox comes preconfigured in an antipiracy mode that warns users not to violate copyright laws and prevents stored copies of songs from being sent from your hard drive to the Internet. Of course, you can bypass this...
...first song is a remix. In fact, it's a custom remix. The owner of the jukebox has cooked up this diddy all by himself. From the looks of the fellow, we have high expectations. He's clearly very hip. He's wearing a bright orange, Sunkist rain coat. He carries a sign that reads, `I'm Kurt Loder's love child." Very creative...
...first song is a remix. In fact, it's a custom remix. The owner of the jukebox has cooked up this diddy all by himself. From the looks of the fellow, we have high expectations. He's clearly very hip. He's wearing a bright orange, Sunkist rain coat. He carries a sign that reads, 'I'm Kurt Loder's love child." Very creative...