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...BOOK OF THE AMERICAN WEST edited by Jay Monaghan. 608 pages. Julian Messner. $22.50. On the theory that, despite the efforts of television, there are still a few Americans who would not know a waddy (cowboy) from his gelding-smacker (saddle), this volume ranges over the life of the West, devoting whole chapters to its outlaws, reptiles, guns, big game, songs and legends. The text is informative, the paintings and drawings, by Remington, Bierstadt, Russell and others, are splendidly direct and realistic, and much of what a reader might have taken for shaggy Western lore turns out surprisingly...

Author: /time Magazine | Title: Books: GIFT BOOKS FOR CHRISTMAS | 11/29/1963 | See Source »

...young enough to work in informal ways-but don't mistake informal for inefficient. We're efficient, in a permissive atmosphere." This is the formula of the chief executive of one of the fastest-growing U.S. advertising agencies, Julian Koenig, 42, president of Manhattan's four-year-old Papert, Koenig, Lois, Inc. A horse player who claims to make money at it, Koenig chooses his ads, and the people to create them, with much the same educated intuition he uses to pick the ponies: "You look, sniff and close your eyes." His shop is approaching $30 million...

Author: /time Magazine | Title: Personalities: Nov. 8, 1963 | 11/8/1963 | See Source »

...Half-brother of Novelist Aldous and Biologist Sir Julian Huxley...

Author: /time Magazine | Title: Research: Two Wets & a Dry | 10/25/1963 | See Source »

Leverett House scored its first touchdown in the second quarter when George Heisler made a 10-yard run around left end. A completed pass from Steve Gehlbach to Keith Julian was good for the two point conversion...

Author: NO WRITER ATTRIBUTED | Title: Leverett Eleven Garners Victory Over Elephants | 10/18/1963 | See Source »

Leverett co-captain Keith Julian agreed that pass defense will be the key to the game. "Wood is very dangerous on roll-out passes, and Eliot's halfbacks Jim Swartz and Rod Moorehead are quick on their feet...

Author: NO WRITER ATTRIBUTED | Title: Eliot, Leverett Elevens Meet Today; Game Might Decide Championship | 10/17/1963 | See Source »

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