Word: jumbos
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Dates: during 1940-1949
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...Ladies' Home Journal has long insisted that advertisers should "never underestimate the power of a woman." Last week the slogan's effectiveness was unchallengeable: in the jumbo-sized (264 pages) October issue, 334 advertisers spent $2,146,746 to plug their products-an alltime dollar-volume record for a single issue of a magazine. (Last June the Journal jacked its price from 15? to 25? without checking its circulation fever, now boasts a new high of 4,600,000 readers...
...page issue. Bow-tied Publisher Choate was too smart to clutter it with trite messages of congratulation, carried only one-from Harry Truman. The "Boost New England" theme made the kind of Chamber-of-Commerce play that brought in more than enough ads to pay for the jumbo issue...
Naughty boys, perverts, and the world's few serious Satanists have for centuries amused themselves with much talk and rare observance of the luridly infamous Black Mass. Capable of infinite variation in its pseudo-liturgical mumbo jumbo, the Black Mass usually has as its basic ingredients a consecrated host, an apostate priest, a prostitute and a virgin, combined to achieve a maximum of orgiastic blasphemy...
Growing Boys. Yet the mumbo-jumbo of subsidiaries came in handy during the war. Profits (e.g., from U.S. Lever Bros., estimated at $14,000,000 in 1945), which should have gone to Rotterdam and might have fallen into the hands of the Nazis, were simply stopped along...
...Arthur D. Little, Inc.'s parody of the language chemists and engineers use, some of you have suggested that our Science Editor was hoodwinked into thinking he was making scientific sense. Not so. He was merely giving wider circulation to the engineering firm's kidding the mumbo -jumbo language in which too many scientific treatises are written. He was also, by implication, making a plea for a simpler, clearer use of the King's or any other English...