Word: jump
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Dates: during 1960-1969
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Sometimes even the most sensible athlete seems to go a wee bit nutty. Take Ralph Boston: he figures the way to break the world's record in the broad jump is to hit himself on the head with a sponge...
...summer, Boston practiced with a sponge dangling from a crossbar, 9 ft. above the broad-jump pit. The idea was to aim for it with his head-on the theory that the higher he jumped the farther he would go-and last week he nearly jumped out of sight. In the final U.S. Olympic trials at Los Angeles, Boston bounded 27 ft. 101 in. on his very first try-a full 7 in. past the world mark held by Russia's Igor Ter-Ovanesyan. But the wind gauge registered 5 m.p.h. (maximum allowable: 4.4 m.p.h.), and the new record...
...HIGH JUMP...
Soaring sales and earnings usually inspire businessmen to spend more money promoting their products. Since business is at its best in many years, the spenders are breaking all records. Advertising expenditures in 1963 rose 6% to reach $13.1 billion-the first jump beyond $13 billion. Advertising Age, the journal of the ad world, announced last week that the 100 leading national advertisers alone spent a record $3.17 billion on ads and sales promotion, up 10.5% from the previous year. Procter & Gamble, the nation's largest soapmaker, pulled ahead of General Motors to become the No. 1 U.S. advertiser...
...steadily increased thereafter. As it happens, says Kamisar, 1957 marked "the alltime low for crime under the District's modern reporting system." In the full decade 1950-60, "although the national crime rate soared 98% , the District's rate barely rose at all." Although robberies did jump 115% between 1957 and 1962, adds Kamisar, the most likely cause was not Mallory but the capital's worsening economic and educational climate as a result of an overwhelming population burst...