Word: jump
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Dates: during 1980-1989
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...announce his holdings and his intentions once 5% or more of a company's shares are in his grasp. The first result of such an announcement is usually a boost in the stock's price. After the offer is made public, arbitragers, betting that a takeover bid will succeed, jump in and buy as much of the target stock as they can. Shareholders who are willing to sell then have the opportunity to win profits without staying the full course of the takeover, which may not succeed. Of course, the activities of the arbitragers boost the share price again...
...real reason for the adoption of Women's Studies, here and elsewhere, is simply political expediency. There has grown up a feeling among liberal institutions that whenever a putatively aggrieved group whispers "jump," society must ask, "How high, and where do we land?" The rout before the Women's Studies adherents is only a symptom of this larger trend...
...Taurus and Sable autos. At the turn of the decade, Ford's cars, like the boxy Fairmont, were literally so square that the company decided it would have to do more than just try to catch up with the European styles that most automakers were copying. Ford chose to jump way ahead, taking the risk that it might come up with another Edsel. Instead, Ford's roundish, so-called jelly- bean designs have enticed car buyers who had abandoned domestic makes for more voguish foreign nameplates. First came the restyled 1983 Thunderbird and Cougar coupes and the new 1984 Ford...
...lesbian. Unfortunately for Garcin, the dead Inez has retained her latter tendencies. Misanthrope that she is, Inez, in turn, finds herself attracted to the baby-killer Estelle, a vacuous, fallen debutante who wishes Hell had mirrors. And, completing the triangle, poor little rich Estelle would just love to jump in the sack with Garcin...
...longer-term fear among advertisers is that the size of the supergroups will change the traditional relationship in which the agency is subservient to the client. Says one agency executive: "Clients are really saying, 'When I holler, I want you to jump.' They see some of this power slipping away." As a result, the departure of clients from the mega-agencies has created a windfall for their somewhat smaller competitors. Young & Rubicam has picked up about $120 million in billings from unhappy clients who went shopping for a not-so-giant agency...