Word: jun
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...Jun Ji Hyun has earned the adoration of Asian audiences by acting tough. In 2001's blockbuster romantic comedy My Sassy Girl, she outdrank and verbally abused her meek onscreen boyfriend, all (more or less) in the name of love. In person, you don't get many of the withering glares, emasculating insults?and certainly not the Tyson-like uppercut?that Jun displayed on screen. Instead, you meet someone who politely waits for you to order lunch. In real life, it turns out, Jun isn't that sassy...
...screen persona has made the 22-year-old poster girl of South Korean cinema's commercial renaissance a star. Despite having made just five films, Jun has become famous throughout much of Asia, smiling on magazine and TV ads from Sapporo to Singapore. Her TV campaign for Olympus digital cameras helped hike the company's brand recognition by more than 15%, according to advertising company LG Ad. My Sassy Girl was seen by more than 5 million people in South Korea and sat on top of the box office for two weeks in Hong Kong, where local films and Hollywood...
...Jun became Asia's favorite South Korean actress by shattering stereotypes. "Korean women have been portrayed generally as submissive, but that's simply not true," she says. Her opening scene in Sassy buries that possibility: she wobbled drunk onto a subway train, vomited on a stranger's toupee and passed out in the arms of a scandalized young man (Cha Tae Hyun). Jun's bossy character quickly took control of her timid boyfriend's life. Through it all, Jun was in charge, and audiences loved it. Wild, free and utterly herself, Jun became a model for an assertive generation...
...Great talent often leads to typecasting, however, and in the aftermath of Sassy, Jun was inundated with scripts that called for a vivacious, semiviolent heroine with a slight drinking problem. Instead, Jun signed on for The Uninvited, a classic South Korean horror film that dealt with infanticide, suicide, parricide and severe wedding anxiety. The depressing film had a lukewarm performance at the box office, but the role proved she had range...
...great. Getting away on a Saturday morning for a cause and having such different people come together and accomplish what we did is very gratifying,” Janice C. Jun ’06 says...