Word: jura
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Dates: during 2000-2009
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...That the European market is, well, turning the clock back, is further illustrated by a training school high in the Swiss Jura. Between 1970 and 1987 the Swiss watch industry, devastated by digital timekeeping, shed two-thirds of its workforce. But at this school, students spend two years learning what made the Swiss famous: mechanical watchmaking. "By the end they will have mastered the history of watchmaking from the 15th century to the present day," says one of the teachers. "Why try to compete with the Japanese when our specialty is high-quality mechanical watchmaking?" If further proof...