Word: justly
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Dates: during 1950-1959
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"This Is It." Perhaps the most remarkable thing about the Corvair is the way Cole designed it and sold the idea to General Motors. He put the Corvair wheels in motion way back in 1952, a most unlikely time. Detroit then was riding a crest of chrome, and it looked...
For another year Cole labored over his baby. Not only did he design thousands of parts, but he had to get cost estimates for each one from hundreds of suppliers -without springing the secret. His sales strategy was to outflank corporate channels, sell the small car directly to G.M.'...
Ed Cole, good mechanic, soon got a reputation as a Mr. Fix-It. Through the '30s Cole made giant strides in reducing engine noise and solving problems of engine cooling. The U.S. Army, whose tanks were regularly breaking down from engine over heating, grew attentive. Just before Pearl Harbor...
"Leave Your Keys." The Chevy Division was bucking a problem most uncommon in Detroit: it had grown too conservative. Chugging along on what was basically a 1937 engine, the division was losing out to competition. Sales had slipped from 1,517,609 cars in 1950 to 871,503 in 1952...
Cole rapidly began to build his own team-the team that was to build Corvair -and he laid plans to triple Chevy's 851-man engineering staff. Just a few weeks after Cole moved in, G.M. held a top executive planning session, and Board Chairman Alfred Sloan Jr. demanded...