Word: jux
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Within seconds of beginning our interview by phone, Def Jux rapper Murs has interrupted my questions to ask where I’m from (I have an accent). When I tell him, he says he’s surprised I even listen to hip-hop. “Hip-hop’s not that important—it’s just entertainment.” I tell him Tupac’s face is one of the more common images on T-shirts and walls in Africa (where I’m from) and he seems to accept...
Formerly of the Living Legends crew, currently on the cutting edge Def Jux label and aspiring Harvard student, Murs is finally starting to break it big after many years on the West Coast underground. Def Jux has become the hip-hop label to watch thanks to the careful management of rapper and CEO El-P, the Jay-Z of the underground. Jukies always appear on each other’s albums, and the tours become traveling carnivals of talent dominated by the Jukies themselves, but with a healthy accumulation of friends and guests to round things out. In fact...
...released his debut label release, Float, on Mush, before getting signed to independent New York label Definitive Jux...
Despite their divergent performances, the two rappers complement each other well. “[Def Jux] is a tight-knit community,” Aesop concedes—though he rejects the idea that El-P’s brand of gloomy industrial beats set the tone. “All the artists [on Def Jux] have very different sounds. Possibly there’s a similar mentality; everyone wants to make their own music...
...Jux and its artists are starting to get higher profiles. Both Aesop Rock and Mr. Lif are featured on MTV, who Aesop says interviewed him to do a show on the tour. “It’s a little scary,” says Aesop, “but I can wait it out. If the kids want to see the video, that’s fine...