Word: jwoww
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...hair, and the thongs, and the leathery tans, and the tattoos, and the hair gel, and the hot-tub sex, and the bar brawls, and the lustily embraced Italian-American stereotypes. But then: those nicknames. There's Nicole (Snooki) Polizzi. Mike (The Situation) Sorrentino. And most spectacularly, Jenni (Jwoww) Farley. For future copy editors of academic histories of mass media, that's two syllables, hyphen optional, and three...
Like the tetragrammatic name of God, the moniker Jwoww has encoded in it everything you need to understand the world we live in today. The idea that an unknown 23-year-old from Long Island would come equipped with a tabloid-ready exclamatory nickname, like J. Lo or P. Diddy, might, in a more self-effacing era, have seemed presumptuous. Now it's just commonsense branding. If you might be on a reality show, you may as well have a name that pops and precedes you like a well-positioned set of silicone implants. (Oh, also: you should...
...same time? In fact, the audience's relation to reality shows is more complicated. People don't watch Jersey Shore because they consider the Situation a role model. It's entertaining because the show is basically satire, a pumped-up spoof of bigger-is-better American culture. (Quoth Jwoww: "I see a bunch of, like, gorilla juice heads, tall, completely jacked, steroid, like multiple growth hormone - that's, like, the type I'm attracted to.") (Read about Joel Stein and Kevin Smith's experience watching Jersey Shore...
...American values. But there are other American ideas that reality TV taps into: That everybody should have a shot. That sometimes being real is better than being polite. That no matter where you started out, you can hit it big, get lucky and reinvent yourself. In her own way, Jwoww is as American a character as the nobody Jay Gatsby heading east and changing his name. (See TIME's 2000 cover about reality...
...Johnny Harvard" is the “the original JWOWW,” according to “Vinny Guadagnino” of MTV’s "Jersey Shore," who originally might have been a Harvard Law School applicant...