Word: k
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Dates: during 1980-1989
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Attention K mart shoppers! If you are wondering where to spin your TV dial this September, drop by any of the discount retailer's 2,200 stores. You will be regaled with signs and posters trumpeting CBS shows. Every TV set in the store will be tuned to CBS as well. The chain and the network are even teaming up to promote the CBS/K mart Get Ready Giveaway. The contest, to be advertised on the air and in K mart newspaper supplements, will offer viewers the lure of big prizes if they can match numbers on a card with figures...
...coupling of CBS, once the "Tiffany of networks," and the mass- market K mart chain strikes some as tacky. Resorting to contest giveaways, moreover, smacks of desperation: watch our shows not because they are good but because you may win a prize. Some network executives are skeptical about the tactic's effectiveness. "Let's say 20% or 30% want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone...
President: Reginald K. Brack...
ADMINISTRATION: Donald Sweet, Alan J. Abrams, Denise Brown, Teresa A. Foster, Helga Halaki, Tosca LaBoy, Katharine K. McNevin, Barbara Milberg, Teresa D. Sedlak, Rafael Soto...
PRODUCTION: Gail Music (Manager); Stephen F. Demeter (Systems Manager); Joseph J. Scafidi (Deputy); Trang Ba Chuong, Theresa Kelliher, Peter K. Niceberg, L. Rufino-Armstrong, Lee R. Sparks (Supervisors); Robert L. Becker, Silvia Castaeda Contreras, Osmar Escalona, Garry Hearne, Nora Jupiter, Agustin Lamboy, Jeannine Laverty, Marcia L. Love, Janet L. Lugo, Peter J. McGullam, Sandra Maupin, Helen May, Michael Skinner Graphics Production: Kenneth Collura, Linda Parker, Lois Rubenstein, Simon Tack...