Word: kadett
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Dates: during 1960-1969
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...companies in the past year have brought out sleeker and more comfortable compacts, which the increasingly style-conscious West Germans are switching to. Opel's sales jumped spectacularly in 1963's first three quarters-up 39% to 228,000 cars. The rise was led by its new Kadett model, which is 6 in. shorter than the standard VW but roomier inside, and sells in Germany for $1,269 v. $1,245 for the VW. Ford's best seller is its new Taunus 12M, which is 7 in. longer than the Volkswagen and costlier ($1,370). Its success...
...Opel Kadett was rated highest among all small cars by Germany's controversial consumer magazine DM, which placed the VW second and called it "old-fashioned," estimating that it offered less comfort, visibility and speed than the Kadett. (The Ford Taunus 12M was rated lower because the testers faulted its road-holding.) Confident Volkswagen says that it could have sold more cars if it had only had enough manpower and plants-a shortage that the company is remedying by building one new plant and expanding two others. With a limited supply of cars, Volkswagen is concentrating mostly on sales...
...well. The 12M has a V-4 engine that drives the front wheels. Price: $1,500. > Ford of Britain's Cortina, the conservative British version of the Cardinal, has conventional rear-wheel drive, a top speed of 77 m.p.h., and costs $1,600. >West Germany's Opel Kadett, General Motor's newest European entry, features a roomy interior and trunk, is practically indistinguishable from the R-8 or Giulia in its box-tail styling, and sells...
Germany's Opel, a subsidiary of General Motors, last week brought out its new Kadett, which is priced at $1,269, v-$1,245 for the small Volkswagen. The two-door Kadett speeds to 75 m.p.h. on a 46-h.p. engine, and. like the Morris 1100 and the Renault R-8, gets about 35 miles per gallon. It has a bigger luggage compartment than the Volkswagen, but no major styling or mechanical innovations. Up at VW headquarters in Wolfsburg. the Volkswagen people did not seem worried...
...week was growing in every direction. At home in the U.S., G.M.'s bread-and-butter car, the standard-sized Chevrolet, was outselling the rival Ford Galaxie by nearly 2 to 1. In Germany, G.M.'s Opel subsidiary was gearing up for fall introduction of its new Kadett economy sedan which seemed certain to lift still higher G.M.'s 11% share of world auto sales outside the U.S. In space, the giant automaker's AC Spark Plug division won a $16 million contract to build the guidance system for the Apollo moonship. And good...