Word: kadett
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Dates: during 1960-1969
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...been rather slow in meeting the new need for spartan transportation. While the company was busy promoting its relatively new 1500 fastback sedan, G.M.'s and Ford's German subsidiaries were challenging the beetle at its own game. Sales of G.M.'s small, $1,360 Opel Kadett soared 28% last year, after a 6% drop in 1965. Ford last September successfully reintroduced its $1,322 Taunus 15M, a model it had dropped in 1959. When his 1200 gets into full production, Volkswagen's Nordhoff plans to skip the rich U.S. market, which accounts...
Germany's ten manufacturers showed off 30 basic models that come in 155 different versions, all with higher horsepower than before. Notable among them: Opel's completely restyled fastback Kadett, which borrows some of its lines from the Ford Mustang, and NSU's Spider, the only car in the world powered by the Wankel engine. Twelve companies in the U.S., Britain, France, Italy and Japan are now experimenting with the engine (which was developed in 1954 by Felix Wankel, a German engineer). The Wankel replaces conventional pistons and cylinders with a triangular rotor, has only two major...
...also raised its sales to $775 million and made a $40 million profit. Equally important, Opel last year enlarged its share of the competitive German auto market from 16% to 23% at the expense of a tough rival, Volkswagen. The Opel auto that did the trick is the little Kadett, which was introduced 18 months ago. After a slow start, the Kadett finally caught on; Opel sold so many Kadetts (177,443) in 1963 that Volkswagen's share of the market declined from...
...Ruhr's Siegfried Line, but the modern emphasis is less on producing it than using it. Dozens of smokeless, smartly designed plants turn out machine tools, chemical equipment and truck bodies; General Motors' Opel subsidiary 18 months ago opened a $500 million factory for its new Kadett small cars at Bochum-symbolically built over an abandoned coal mine. At Essen and Dortmund, Krupp, Siemens and AEG have put up new plants to manufacture everything from turbogenerators to X-ray apparatus. Also sprouting are plants for electronics parts, TV sets, plate glass and clothing, as well as factories that...
...sale later this month in 422 selected Buick showrooms will go a newcomer that has already proved its mettle in Germany. The car: the Opel Kadett, a compact made by General Motors' German subsidiary in a new $250 million plant in the Ruhr, which G.M. feels will be more profitable if it produces at a higher volume. The Kadett's good looks have already dented Volkswagen's sales in Germany (TIME, Nov. 29), and G.M. hopes that the same thing will happen in the U.S. The company sold Opels through Buick once before, but dropped them...