Word: kafer
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Dates: during 1960-1969
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...mini-motor field, which its beetles long dominated, VW is getting serious competition from General Motors' Opel and the German Ford. Nordhoff has been fighting the pinch with stepped-up exports and a new, cheaper ($1,121) 41 h.p. Model 1200 that he christened Wirt-schaftskrise Kafer, or "economic crisis beetle." With all that, his successor, Kurt Lotz, 54, will have plenty of problems...