Word: kafer
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Dates: during 1990-1999
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...Reshape your attitude" campaign, which Kafer presented at the panel, includes the award winning "Bar guys" spot, which features men in a bar who satirize the traditionally female obsession with body weight and image...
According to Karen E. Kafer, director of communications for Kellogg USA, which makes Special K cereal, her company has changed the way food is marketed. Instead of marketing Special K as a cereal to eat in order to "look good," a new advertising campaign addresses complaints from women upset with this emphasis of the importance of a low-calorie diet...
According to Karen E. Kafer, director of communications for Kellogg USA, which makes Special K cereal, her company has changed the way food is marketed. Instead of marketing Special K as a cereal to eat in order to "look good," a new advertising campaign addresses complaints from women upset with this emphasis on the importance of a low-calorie diet...
...Reshape Your Attitude" campaign, which Kafer presented at the panel, includes the award winning "Bar guys" spot, which features men in a bar who satirize the traditionally female obsession with body weight and image...