Word: kagan
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Dates: during 1990-1999
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...head of the Harvard infant study laboratory, Starch Professor of Psychology Jerome Kagan, said in the Chronicle that 15 to 20 percent of children have a predisposition towards shyness, but that only 9 to 12 percent actually become timid...
...picture, and certain expletives may be uttered -- but not the one Danny wrote. If it were, Last Action Hero might be given the restricted R rating (no unescorted person under 17 allowed), theoretically eliminating the huge sector of movie addicts like Danny. A survey by David Davis of Paul Kagan Associates showed that from 1984 to 1991, PG-rated films were twice as likely as R-rated films to earn $60 million at the box office, and three times as likely to earn $100 million. For action movies with blockbuster eyes, the R has nearly become the dread X. Cliffhanger...
...characteristic. So might "a restless impulsiveness, an inability to defer gratification," says psychologist Richard Herrnstein of Harvard, whose theories about the hereditary nature of intelligence stirred up a political storm in the 1970s. A high threshold for anxiety or fear may be another key trait. According to psychologist Jerome Kagan, also of Harvard, such people tend to have a "special biology," with lower-than-average heart rates and blood pressure...
...separating cause and effect is not easy. Biology may affect behavior, but behavior and experience also influence biology. Serotonin levels, for example, are not only controlled by genes but, according to research in monkeys, they can be lowered by regular exposure to alcohol. By the same token, says Kagan, a child with a fearless personality may turn into a criminal if reared in a chaotic home, but given a stable upbringing, "he could well become a CEO, test pilot, entrepreneur or the next Bill Clinton...
...that would enable programming to be customized for individual homes could be put to use by advertisers. "If you can deliver a single program to one home, you can also make sure a certain commercial goes into that particular home," says Larry Gerbrandt, a senior vice president of Paul Kagan Associates, a media-research firm. "Another way you can do it is to make sure that no matter what they're watching in the home, your commercial goes into that show." From spending and demographic information, advertisers could determine that one home should see an ad for a Buick while...