Word: kaisers
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Dates: during 1960-1969
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...deans by dozen-this soft-spoken Kaiser-dean...
...Assist for the Kaiser. Fokker's past is not all friendship. The company was founded in 1913 in Germany by a ruthless, conniving aircraft designer named Anthony Fokker, who shucked off his allegiance to The Netherlands to build military aircraft for the Kaiser. Baron von Richthofen and his Flying Circus battled to fame in Fokker triplanes. After Germany's defeat, Anthony Fokker slipped back into The Netherlands, taking along six trainloads of tools and aircraft parts, and set up a new plant. His dependable F-VII monoplane spawned the rise of commercial airlines in the 1920s...
Willys' strength is due partly to the foresight of U.S. Industrialist Edgar Kaiser, who in 1954 took the then-daring decision to enter Brazil's auto market on a partnership basis and personally guaranteed a $42 million Bank of America loan that provided Willys do Brasil's working capital. But it is due as well to enthusiastic Brazilians who decided that they could switch successfully from assembling imported Jeep parts to actual manufacturing of cars. The odds were long. One visiting U.S. auto executive, after studying the shed where Jeeps were being assembled...
...Join 'Em." With financial backing from Kaiser and technical guidance from onetime Utah Cowpuncher Pearce, the Brazil nuts went ahead anyway. U.S. engineers converted an old foundry to make Willys' castings, began building the sprawling, efficient plant at Sao Bernardo. The Brazilians set about lining up parts suppliers. A manufacturer of hypodermic needles converted his production to gas and oil lines, and a blacksmith bid to supply wheels. Recalls Willys Treasurer Paulo Quartim Barbosa: "We gave him an order for 500 wheels. They weren't quite square-but almost. Our technicians found they had eight protruding points...
...emergency repair shops around the country, train mechanics to man them, and-provide spare parts. Eventually Pearce hopes to export from Brazil to other Latin American nations. In time, Willys do Brasil and its American cousin may even meet head on in a battle for export markets. Edgar Kaiser already foresees the possibility. Says he: "When that comes up, we'll just have to be competitive. We face competition when these countries industrialize, no matter whether we help them or not. So I say, 'Let's join...