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...Brazil. But in a country racked by nationalistic growing pains, it has an asset far more important than size. Most U.S.-backed companies in Brazil are wholly-owned subsidiaries, and their top executive ranks are closed to Brazilians. Willys is only 49% owned by the U.S.'s Kaiser Corp. The remaining 51% of its stock is held by 48,000 Brazilians and Managing Director Pearce answers to an operating committee of five Brazilians and four Americans. Result is that while other U.S. subsidiaries are plagued by expropriation threats and nagged by gringo-baiters, Willys booms unmolested. Last year...

Author: /time Magazine | Title: Brazil: The Willys Way | 9/28/1962 | See Source »

Willys' strength is due partly to the foresight of U.S. Industrialist Edgar Kaiser, who in 1954 took the then-daring decision to enter Brazil's auto market on a partnership basis and personally guaranteed a $42 million Bank of America loan that provided Willys do Brasil's working capital. But it is due as well to enthusiastic Brazilians who decided that they could switch successfully from assembling imported Jeep parts to actual manufacturing of cars. The odds were long. One visiting U.S. auto executive, after studying the shed where Jeeps were being assembled...

Author: /time Magazine | Title: Brazil: The Willys Way | 9/28/1962 | See Source »

...their best when everything they do is overseen and may be reviewed by their colleagues; patients, on the other hand, go to their doctor sooner when there is no "barrier of cost." This makes possible the most rewarding practice of all: preventive medicine. To provide the personal touch, Kaiser subscribers are given a reasonably long list from which to select a general practitioner or internist to serve as their family physician. Some keep the same family doctor for years; on his referral, they get treatment from a specialist in the group. To help subscribers make appointments painlessly. Kaiser medical offices...

Author: /time Magazine | Title: Medicine: Prepaid Medical Care: Nation's Biggest Private Plan | 9/14/1962 | See Source »

...Named for a creek in Santa Clara County where Kaiser built his first cement plant...

Author: /time Magazine | Title: Medicine: Prepaid Medical Care: Nation's Biggest Private Plan | 9/14/1962 | See Source »

...member of the minority, feels the force of his enemy at school when his classmates shun him. His mother's love is powerless to help, his father is resigned. But a fable he is told gives him insight into his enemy. It tells of Germany's Kaiser, who was presented with some elks by the Czar of Russia and tried to duplicate their natural habitat. But they all died, because they missed the stimulation of the wolves who had preyed on them...

Author: /time Magazine | Title: Books: Anatomy of Hatred | 9/14/1962 | See Source »

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