Word: kaisers
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...shirt pasted with cutouts of Esquire girls. Inside the rooms were assembled, in monstrous taste, old tapestries, carved Italian statues of the 15th Century, paintings of madonnas, and some fourscore of Bavaria's wealthiest and most titled citizenry. Heading the guest list was one of the Kaiser's grandsons, a little ill at ease and easily the soberest guest in the place, and his pretty, dark-eyed sister, a refugee from the German Eastern territories. As the host eyed the dignitaries with evident satisfaction, a friend explained to me succinctly: "He has the food, they have the titles...
When sales of Kaiser-Frazer cars went into a slump recently, K-F cut production from 675 to 350 units a day rather than cut prices. Last week, its annual report showed why it had no choice. Though its sales had increased 24% to $341,500,000, its 1948 profit, before taxes, had risen only 2%. And after taxes, the profit of $10 million was little more than half that of 1947, when no taxes were paid. In effect, K-F could not afford to cut prices because it was making less than...
With a buyer's market in cars fast approaching, K-F's General Manager Edgar Kaiser, Henry's nimble-witted son, knew he had to get his costs down somehow. Last week, he announced a $2,088 utility car, $136 cheaper than other K-F cars (it has no chrome and fewer frills). The utility car is a combination car and truck which K-F hopes to sell to small tradesmen, farmers and sportsmen. The rear seat folds into the floor and there is a station-wagonlike gate in the back...
...backlogs and long waits had disappeared in a hurry for many competitors (Kaiser, Frazer, Hudson, Lincoln). And with G.M. hoping in 1949 to make 10% more than the 2,048,019 cars & trucks it made in 1948, the buyer's market for G.M. was not far away either...
Willow Runs Slower. At Willow Run this week, four new lines of Kaiser-Frazer cars (a taxi, four-door convertible, "hardtop convertible," and "utility sedan") were rolled out in an atmosphere of deep gloom. Since early fall K-F had had to cut production from 800 cars a day to a current 675. It was seriously thinking about cutting back still more to 400 cars a day. Henry and Joe blamed the cutback on the Government's Regulation W under which car buyers must pay at least one-third down and the rest in no more than 18 months...