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...years following the course, McClelland and Winter periodically measured its effect. Some of the case histories, they report, read like Western success stories. A film exhibitor in the city of Kakinada expanded into the ticket-printing business and now supplies 45 theaters in four states. The owner of a small radio shop opened a branch office which he turned over to a woman manager (an unprecedented delegation of responsibility in India), called in an outstanding loan and established a paint and varnish factory...

Author: /time Magazine | Title: Psychology: Teaching Business Success | 4/25/1969 | See Source »

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