Word: kalastajatorppa
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...postwar shortages. Ratia was determined to set about turning the scarcity of fine fabrics, caused by postwar rationing, into an advantage by hiring designers to create inexpensive screen-printed cottons emboldened with color and exuberant pattern. That May, Ratia staged a fashion show at Helsinki's smartest restaurant, Kalastajatorppa, with the aim of showing women what they could do with the company's dazzling new fabrics by the yard. When women also clamored for the ready-made pieces they'd just seen, a fashion phenomenon, as well as a fabric house, was born...
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