Word: kaleida
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Apple's CD-ROM joint venture with Toshiba is focused through Kaleida, a subsidiary at work creating an operating system that will make the disks playable on a variety of computers. The CD-ROM can hold digitized text, still images and even video as well as audio. Its main appeal is that it can accommodate data equivalent to that carried by 1,000 regular computer disks or about 250,000 pages of text. At this point, fewer than 5% of personal computers are equipped with CD-ROM players because no standard exists: a CD- ROM for Apple, for example, does...
Sculley hopes that Kaleida will overcome the problem. In late July, at an industry conference that Apple sponsored at Hakone, a mountain resort near Tokyo, he announced that starting next year his company will build CD-ROM players into most of its computers at cost to stir consumer interest. Says Chuck Goto, general manager of S.G. Warburg Securities in Tokyo: "The new technology is ready, but so far, no one has shown the imagination to figure out a product consumers want. Apple is trying to build the critical mass." If the company succeeds, it will be blazing an impressive trail...
...souped-up personal computer that can play games, video and interactive programs stored on silver discs that look like audio CDs. Prices start at $2,800 -- or about $800 more than an ordinary PC. One week earlier, former archrivals Apple and IBM revealed plans to start a joint venture, Kaleida, charged with designing their own version of multimedia computers...
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