Word: kamali
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...junior sales are now minis, Buyer Ann Freedberg exults, "They look right. The timing is right." At the young women's department of Galeries Lafayette, the big Parisian department store, minis are this season's bestsellers. At Chicago's fashionable boutique Ultimo, customers snap up Norma Kamali's short skirts almost as fast as they can be reordered...
Fabric purists, and women whose jobs permit a casual approach, can do a little vamping and pull on a pair of high-fashion Norma Kamali sweat pants; or buy something oversized from the designer boutique section; or dip into the proud father's closet and come up with some huge smothering sweater that, worn with pants and leg warmers, makes any mother-to-be look like an off-center ballerina on her way home from class...
...line of a pregnant woman's body is susceptible only to the dictates of nature, not of a designer whose clothes shape-indeed, insist upon-a configuration of his own imagining. "Designers have never paid much attention to maternity clothes because pregnancy is such a temporary state," Norma Kamali remarks. It may be because maternity clothes do have their own afterlife that designers, who depend on variety, fight shy of them. Younger women, once they have delivered, will fold their wardrobes carefully for another year, another child. Older women may pass along their clothes to a friend, and they...
Divorced nine years ago and still single, Kamali rarely goes to parties or socializes, and spends most of her time in the basement workroom of her midtown Manhattan store. She lives next door to her shop with a miniature dachshund, Ernie, in a small, one-bedroom converted marble showroom. Though the name of her shop-OMO, for On My Own-has a militant ring, Kamali is not an ardent feminist. (The first business she shared with her husband was called Kamali, and to break clean with the past she settled on the name OMO for her sleek, new, triple-level...
...maverick among designers, Kamali refuses to do fashion shows, feeling they stroke designers' egos more than they benefit customers. Often Kamali waits anonymously on customers. In that role, she gets honest feedback on her clothes: "You know instantaneously if you're right on target or if you're not with what people need and want." Kamali believes she has heard the message: she's going to keep on sweating. -By Georgia Harbison