Word: kamali
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...Kamali's "sweatsuits" embody both the funky and the practical...
...ever seen her jog. She has no time for tennis. And she certainly does not play baseball, soccer, basketball or any of the other sweaty sports that absorb millions of Americans. "Watching people on the street is my thing," says Clothes Designer Norma Kamali...
...result of that tranquil pleasure, Kamali, 36, a petite, reclusive native New Yorker of Basque-Lebanese descent, finds herself at the center of a fashion revolution. It had its small beginnings last year on one of the trails of Manhattan. "I noticed one day that joggers weren't wearing gray any more," Kamali recalls, "and I thought, hey, what happened to sweatshirts? So I bought some sweatshirt material and began cutting and sewing...
Last spring, Kamali's sweat cloths, transformed into 35 items from miniskirts to harem pants, arrived in U.S. stores. She had taken that dull, cotton fleece, a staple of Army-Navy stores, and turned it into a line of casual haute couture outfits that could be worn to offices or parties...
...that Kal Ruttenstein, a Bloomingdale's executive, saw how Parisians were snapping them up. "It's a lot of look at a relatively little price," says Ruttenstein. "It's for the young or young-thinking woman, the fashion or contemporary customer." Adds Manhattan's Norma Kamali, 34, one of the first of the major designers to dive into jumpsuits: "It's the reverse of putting an outfit together. It's not lots of pieces you have to coordinate. When you run out in the morning, you just jump into...