Word: kang
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...land famed for its elaborate culinary arts, the best-known chef is a chubby, smiling cartoon character. Master Kong (Kang Shifu) has been gracing the packets of instant noodles since the early 1990s, and is the creation of Tingyi, a company that chairman Wei Ing-chou built out of his parents' edible-oils firm in Taiwan's rural Changhua county. Thinking that mainland China's rapid development would boost demand for the kind of quick, cheap meals that workers would fill up on during factory breaks or after a punishing shift, he decided to cross the Taiwan Strait...
...Those same sales staff also offer a key channel for market research, assessing how Master Kong is received in the homeliest neighborhoods. And that all helps further growth. Wei acknowledges that Master Kong has to stay humble. "If you tell people Kang Shifu is a company that makes good coffee, they will never believe it," he says (coffee being too foreign and expensive-sounding). "So our brand extension is limited by our customers." But those customers have been great for Tingyi, especially amid the uncertain economy of 2009, when it was a distinct advantage to be dealing in low-cost...
Green is the new black, and sustainability has been declared our savior. Yet scientists still face an uphill battle for the fickle attentions of the public. Sung H. Kang, Boaz Pokroy, and Joanna Aizenberg of the Harvard School of Engineering and Applied Sciences turned to visual art. They collectively won the photography division of the International Science and Engineering Visualization Challenge, which awards images that present complicated research in a layman-friendly way—images that bring the science to the people...
...research team hopes that imagery like theirs will help to recapture the public imagination and reach out to those generally unimpressed by the realities of science research. “Scientific images help us to appreciate the beauty of science without any equation,” said Kang, a graduate student in Aizenberg’s lab. Felice Frankel, Senior Research Fellow and one-time judge of the Visualization Challenge, couldn’t agree more: “This isn’t about speaking down to non-scientists; it’s about engaging them...
...wonderful surprise,” said Kang, a graduate student in Aizenberg’s Biomineralization and Biomimetics...