Word: kangaroos
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Even the kids in the audience can recognize the signs of affluence. After 3½ years of traveling on the slow budget of a sustaining show, CBS's Captain Kangaroo (weekdays 8:15-9 a.m., Saturdays, 9:30-10:30 a.m., E.D.T.) has it made. Last month the good captain got his first new set, an ark called the S.S. Treasure House; last week captain and crew alike made an overland trip to tape their show at the Minneapolis Aquatennial. All the winds are fair, and by fall, Captain Kangaroo will have a full supply of sponsors...
...past. Captain Kangaroo has cost CBS more than $1,500,000 a year; but the wigged, whiskered, grandfatherly old party with his big, pouchy pockets and perky hats is far and away the best in the often over-cute field of children's TV. His real name is Bob Keeshan, and his secret is that he talks softly to the kids, tells them what makes the world tick, with the same fizzless, unexcited manner that NBC's Dave Garroway uses on their parents. (In the same time slot. Kangaroo consistently matches or beats Garroway in the Nielsen ratings...
Although it has taken sponsors a surprisingly long time to fall for Captain Kangaroo's charm, CBS has recognized it, and sometimes rued it, right from the start. Two years ago, when the network announced that economic pressures might force the captain off the air, 10,000 parents protested. CBS suddenly decided that the show would stay, since it was "an excellent public service." One CBS executive put it more bluntly: "We were terrified of the mothers...
...believed the 17th century Dutch explorers who reported seeing an animal as big as a man, with a head like a deer and a long tail like an alligator, that stood on its hind legs like a bird and hopped like a frog. The kangaroo was real, nevertheless, and also real (probably or possibly) are other strange animals that have been seen only rarely by civilized man. This is the conviction of French-born Bernard Heuvelmans, and his book, On the Track of Unknown Animals (Hill & Wang; $6.95), makes fine reading for people who like to hear that new things...
...FROM KANGAROO LAND IS STILL HOPPING ALONG...